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Corporate Identity Program
Regenstrief Institute is an international leader in health care reseearch dedicated to the improvement of health through research, development and education that enhances the quality and cost-effectiveness of health care.

Founded in 1969, Regenstrief Institute last updated their corporate identity in 1994 when there was a need to brand their organization identifying their close affiliation with universities.* With new research projects and expansion to a new location, Regenstrief wanted to enhance thier brand reflecting their position as one of the largest and most comprehensive health service research facilities in the world.

The Solution
Jensen Designs created a new logo that illustrates empowering patients with the ability to obtain cost-effective quality health care in a timely manner—technology within easy reach. The initials RI break out of the circle creating puzzle shapes that represent the many facets of the institute. To maximize the investment in the previous logo, a key element—the “RI”—was included in the new design.

Marketing Tools Created Include:
  •  Logo with Slogan
  •  Letterhead, Envelopes and Business Cards
  •  Digital Stationery
  •  Newsletter Nameplate
  •  Website Graphics
  •  Post Card Announcing New Location
  •  Posters
*Jensen Designs also updated their corporate identity in 1994.
© Jensen Designs