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Small independent marketing service companies have joined forces in communities across the country, offering medium-sized businesses cost-efficient creative, production and media placement.

By banding together to supply individual services, these smaller establishments have been able to offer high-quality advertising materials at a fraction of the cost that the larger ad firms charge.

The client pays only for those services needed on each project, rather than paying for the higher overhead of a full-service ad agency. This concept has resulted in a better use of client budgets with more funds appropriated to the project and less to agency fees and markups.

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